The mini-holding Poulina has integrated all of the processes of the aviculture sector, from the production of animal foods to the distribution of eggs, turkey, chicken meat, etc.
The activity based on animal nutrition encompasses two main activities: imports and resale of cereals, principally corn and soy, by Poulina and Cedria, and the production of mixed foods for animals, mineral components, calcium carbonate, through the companies SNA and Almes.
This mini-holding Poulina has developed certain competitive advantages that have made it the main player in sector, more specifically in:
- The buying team as well as consultants in the cereal market in Chicago.
- A warehousing capacity that has allowed Poulina to seize all buying opportunities and the proximity with the aviculture producers.
- Economies of scale and buying in large quantities with Cedria, SNA, Almes, and Poulina.
Thus, Poulina Group Holding can offer its clients competitive prices and a complete service (transportation, warehousing, etc.).
The storage silos are everywhere on the Tunisian territory: at Borj Cedria, to cover the Northern and Central Region, in Sfax for the South, and in Mateur for the region of the North-west where many of the farmers with ruminants and meat producers are found.
The mini-holding Poulina owns three factories for the production of animal food, located in three places (Borj Cedria, Sfax, and Mateur), with an estimated capacity of 810 000 tons/year.
The chicken sector is organized in three divisions : chicken meat, turkey and good layer. Each division has a line of production, breeding and sales. It includes incubation, hatching, slaughtering and cutting of turkey and chicken.
Thanks to the long experience in this activity, the mini-holding Poulina has many competitive advantages that allow it to be the market leader, notably: - An efficient management of production - Cost control - A large number of distribution channels - Modern means of production
Production capacity is a 119 000 m2 on covered ground and 583 480 capacity by type of products.